Virtual Congress Ad

This is intended for the International Webinar Vet’s Virtual Congress ad. The annual event is exclusive for vets around the globe.

This Virtual Congress ad is for a magazine. It has a lot of information in it so I had little space to put into designs. Given that the target audience are vets, the goal was to create a friendly and attractive ad without leaving out any important details.
I made two designs which are opposites when it comes to the style. I made the first one with shapes circling around the title text. The second one was plain and I just used a gradient for the background. The client liked both of them but went with the simpler one.

The International Webinar Vet, 2016