Partyssentials Redesign

This design is intended for the Partyssentials redesign. It is used in their Facebook page and to all their new marketing promotional items. The cake shop specializes in baking made-to-order cakes and cupcakes.

The new Partyssentials redesign of the logo looks simpler, but, more classy. Partyssentials prides itself with cakes made from high quality ingredients. I wanted their logo to portray the same feel when it comes to branding. When you look closer, the cream in the cupcake illustration is just a tilted ‘P’ font. Instead of having a cute feel to it, the redesign used darker colors to make it more elegant.

Partyssentials, 2015